Marketing managers must manage customer expectations just as hey manage employee expectations-by shaping them. We propose that the HRM processes can b transferred, with …

Title A Framework for Managing Consumer Expectations Author Jagdish Sheth Created Date Friday, April 30, 1999 1:37:36 PM

There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are …

In my article, "A Framework for Managing Customer Expectations," with co-author Banwari Mittal, we discuss three broad approaches for shaping customer expectations. #covid #research #...

The purpose of this paper is to identify the strategies for managing diverse customer expectations, specially the strategies to shape them where necessary. Figure 1 gives a bird’s eyeview of …

They introduce and give examples of 10 unique ways of creating value for customers and conclude with research questions for creating enduring customer value.

The authors identify three broad approaches to the shaping of customer expectations: human resource management, framing, and compliance. These are described along with the type of …

The authors identify three broad approaches to the shaping of customer expectations: human resource management, framing, and compliance. These are described along with the type of …

Customer Relationship Management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and …

There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are …