Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

ESPN “will be ready” this fall for the launch of its new direct-to-consumer product and has had great cooperation from sports ...

The WNBA All-Star game is happening in Indianapolis this weekend and city leaders, restaurant owners and residents are ...

The ESPYS were held last night at the Dolby Theater in L.A., and Thunder G Shai Gilgeous-Alexander and Olympic champion gymnast Simone Biles were honored as best male and female athletes.

The WNBPA and WNBA “will meet” this afternoon in Indianapolis ahead of the All-Star Game festivities for “a crucial meeting to negotiate” a new CBA.

MLS and kit manufacturer Adidas unveiled the 2025 All-Star jerseys last month without a sponsor logo. The MLS team will take on a group of top players from Liga MX, who will wear the logo of Spanish ...

With the Trail Blazers up for sale and Seattle stymied again by the NBA’s methodical approach to expansion, speculation is ...

Golfer Rory McIlroy is sporting the Versant logo on his golf bag this week at the Open Championship at Royal Portrush.

Old Spice replaces Target, whose MLS deal ended after the 2024 season, as the front-of-kit sponsor for the league’s All-Star ...

UCF and the Univ. of Memphis both generated all-time highs in athletics fundraising, with UCF raising $52.8M and Memphis ...

The July 16 edition of the SBJ Tech newsletter looks at how AI is seeing fans extend their visits to the College Football ...

NASCAR has been evaluating a possible return to Chicagoland Speedway for next year, according to people familiar with the matter, and the chances of the move happening are said to be increasing.