Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Websites - Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in ...

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...