As part of the deal, NBCUniversal and Peacock will pay $1.5 million to L.A. County's Department of Consumer and Business Affairs; $100,000 to cover the investigation costs and $2 million in civil penalties.

Race Day Live Begins Saturday at Noon ET with Race at 3 p.m. ET on NBC and Peacock Before Transitioning Exclusively to Peacock at 5 p.m. ET

Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.