An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Microsoft first introduced separate versions of Copilot with different branding. The company then shifted to a unified Copilot approach that extends across Bing, Edge, and Windows.

Microsoft announced Copilot Pro this week, which includes access to GPT-4 Turbo and enhanced image creation. The name of Microsoft's AI-powered image creation tool has changed from Bing Image ...

Shoehorning it into the Microsoft 365 brand isn't going to change that. It may be controversial to say, but I don’t think people care all that much about Copilot.

In practice, Microsoft’s version of the Copilot brand— Security Copilot, Copilot Studio, Copilot in Word—is sometimes a product and sometimes a feature. All of which has arguably diluted the ...

Among these is the wider use of the “Copilot” brand. Microsoft first introduced Copilot as a part of Windows 11, bringing the GPT-powered AI chatbot to computers.

Citing sources familiar with Microsoft’s plans, The Verge reports that Microsoft is shifting its primary “Microsoft Copilot” brand to “Microsoft 365 Copilot,” emphasising the paid AI ...

Announcing the general availability of Microsoft Security Copilot capabilities for IT with Microsoft Intune and Microsoft ...

Although these have not yet been branded as Copilot, I fully expect Microsoft to apply the Copilot branding. I also expect to see Copilot added to the forthcoming Windows 12.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

Microsoft has decided to give its Copilot app a fresh coat of paint for Windows users, making the new AI app more in line with the Windows 11 aesthetic.

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