The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist. Chris Hill suggests ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Kevin Young and the BYU men's basketball team are coming off the third Sweet 16 appearance in school history and are reloading the roster for another run. As ...

Making BYU one of the favorites to win the 2026 NCAA Tournament — it’s the 16-1 fifth choice at Caesars Sportsbook — was a no-brainer after Dybantsa committed to the school Dec. 10.

The NIL deal isn’t just a historical nod—it’s creative marketing move. After both of BYU’s wins in the NCAA tournament, Ore-Ida kicks off a 30-minute “Tot Clock,” giving fans a limited ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

A March Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.