MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Let’s get one thing straight: this isn’t just another band reunion. This is Manchester mythos in motion. For brands that understand the value of culture (not just riding it, but participating in it) ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA Club World Cup 2025.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of ...

Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its ‘You Got This’ campaign. This integrated campaigns aims to ...

Ahead of the NCAA Division I Women's Soccer Championship, six University of Washington players star in a new NIL campaign with the Huskies' apparel partner. adi ...

Bella Hadid is addressing the Adidas campaign she recently starred in, which has stirred controversy for its association with a terrorist attack.