资讯

For this week’s edition of Agency Advice, top names in creativity, tech and futurism give us a crowdsourced list of the top tools that are changing the game right now.
Today’s run club members aren’t just runners, says Luke Hodson at NERDS Collective. They’re cultural coders: and it can pay ...
Margo Waldrop tackles the ups and downs of the content business. Today, she tackles the double-edged sword of vague client feedback.
MilkPep is rolling out ‘Mom’s Show Must Go On,’ a new campaign that celebrates the everyday performances of mothers in all ...
Welch’s Fruit Snacks puts teachers front and center this back-to-school season with its largest-ever campaign built around ...
Rumors of high-level talks between Accenture and WPP have reignited speculation about a potential deal that could transform ...
WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing ...
It hurts Paul Burke to see advertising leaders promise to combat what he believes was the driving force of his career...
What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...
As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, ...
Where now for AI?
With agentic AI on the horizon, Łukasz Mądrzak-Wecke of Tangent considers how coming developments will shape the future of ...
The SailGP CMO shares with Tim Healey insights from two decades at the forefront of sport, from activating national pride to ...