Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.

Google updated its Search Quality Rater Guideline. Read this article to find out how to navigate Google’s warning signals.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or power search. The new feature, called Pay per Crawl, lets website owners ...

As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.