Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs ...

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Festival MarketingCoachella Marketing Roundup: 21 Brand Experiences How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.