WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing ...

It hurts Paul Burke to see advertising leaders promise to combat what he believes was the driving force of his career...

The SailGP CMO shares with Tim Healey insights from two decades at the forefront of sport, from activating national pride to ...

With agentic AI on the horizon, Łukasz Mądrzak-Wecke of Tangent considers how coming developments will shape the future of ...

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ...

We catch up with the marketing boss of the football media app backed by Real Madrid, Barcelona, Man City and more.

Did a novelty sandwich just save M&S’s summer? 181st Street Communications’ Sian Conway-Wood thinks so, exploring how a ...

Italian cycling brand Selle Royal has launched its ‘Stracciatella Saddle,’ a new product created from upcycled material waste ...

Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on ...

As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, ...

What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...

AI is now table stakes in adtech. It is increasingly integral to measurement, optimization, targeting, creative production, automation, and attribution. But while there’s no doubt that AI boosts ...