The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on ...

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or ...

WPP’s share price nose-dived almost 19% on Wednesday (9 July), following the agency group’s shock profit warning, and its valuation has now almost halved since the start of 2025. Stock market analysts ...

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

In a fiercely competitive market dominated by both global giants and rising domestic brands, Adidas has managed to carve out a winning strategy in China, even amid changing consumer preferences and ...

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.