BarkleyOKRP acquires Adlucent to boost performance marketing capabilities The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...