Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs ...

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Work began with three—sometime painful—lessons. Lesson 1: Start with research The St. Jude research that had been ongoing was used to validate what it had already done, but didn’t pinpoint ...

Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and ...

Ed Smith joined Marketing Support, Inc., Chicago, as VP-global vendor sourcing and Michelle Frolich hired as account manager. Also, Joanne Bertsch promoted ...