Descriptive analytics is the process of parsing historical data to better understand the changes that occur in a business. Using a range of historical data and benchmarking, decision-makers obtain ...

Descriptive analytics is rule-based—more directly, "somebody has to program the rules," according to Boris Evelson, vice president and principal analyst at Forrester.

Descriptive Analytics. If you want to know what happened, use descriptive analytics. Until recently, this is how most companies used data—to see what had happened in the past.Using analytics ...

A descriptive name's main idea is to get the brand noticed, remembered, and often spoken about by customers. Descriptive names have their flaws because the name only tells what a company does, ...

As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, to using data and analytics to ...

Instead, it is consistent with the addition of CRM, personalization, and prospecting technologies to retailer websites. The adoption and usage of descriptive analytics also increases the diversity of ...

A descriptive statement is a bank statement that lists deposits, withdrawals, service fees, and other such transactions in chronological order.