“NIL right now is littered with deals falling through the cracks. I want to be careful because Built has done something that has been amazing for the BYU football program.

As a result of the House settlement, college athletes will receive revenue sharing payments. Under the new revenue sharing ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.

At BYU, most athletes with NIL deals make somewhere between hundreds and thousands of dollars. The top end of athletes, Brandon said, can make closer to six figures.

BYU's 36 walk-ons all got NIL deals in a way that will likely change college athletics forever. Mike D. Sykes, II. USA TODAY Sports. The waters of the NCAA's name, ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

FILE - BYU football players enter the field to warm up for an NCAA college football game against Utah in Provo, Utah, in this Thursday, Aug. 29, 2019, file photo.

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, ...

PROVO, Utah — BYU Athletics and current corporate partner Built Brands, LLC today announced an enhanced multi-year agreement to support the Cougar football program, while also pioneering separate ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

Our own Garrett McClintock broke the news on his Twitter account this morning. Tech company SmartyStreets and BYU athletics have reached an agreement that will pay all of ...