MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Make purpose-led actions visible and localised - Sustainability, gender equality, and youth empowerment should not remain buried in global ESG reports. Instead, Adidas must activate these values ...

Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas apologizes to pro-Palestinian model Bella Hadid amid criticism for picking her for its SL72 shoe campaign, which recalls the deadly 1972 Munich Olympics.

Adidas Originals is changing course. For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to ...

Adidas’s Olympic-themed ad campaign featuring Bella Hadid has not been a winning one. The German-based brand pulled the ad campaign for retro running shoes inspired by the 1972 Munich Olympics ...

Adidas has pulled its ad featuring supermodel Bella Hadid from its campaign for running shoes inspired by a design dating back to the time of the 1972 Munich Olympics.

Adidas removes Bella Hadid from an ad campaign and apologizes after backlash over the pro-Palestinian model’s role in promoting shoes tied to 1972 Munich Olympics.

Committed to helping athletes achieve their goals, adidas launches the next chapter of its global campaign ‘You Got This’. The campaign comes together in a series of nine 15-second films that ...